How We Choose Our Partners (It’s Not About Follower Count)

We get a lot of messages from people keen to represent HighCut, and honestly, that’s awesome. It means people are noticing what we’re doing. But when it comes to who we partner with, it’s not just about who has the biggest following or the slickest swing.

We’re building something different here.

HighCut was started to support the game at every level, especially the grassroots. That means we back golfers who genuinely love the sport, rep the gear naturally, and are part of their local golf scenes. You’ll see our polos on club champs, weekend warriors, junior up-and-comers, and players pushing through the winter winds just because they love it.

We’re not here to hand out free gear for a one-off post. We’re about long-term connections. We back people who believe in the brand and what it stands for, NZ-designed golf gear made for real conditions, not just photo ops.

You don’t have to be winning pro tournaments or racking up likes to be part of Team HC. You just need to back the game, support your mates, and represent the brand with a bit of pride.

Because for us, it’s not just about who’s watching.

It’s about who’s walking the fairways with us.

And yep, we’ve got a pretty big name joining soon. But just like the rest of Team HC, they’re not here for hype, they’re here because they believe in what we’re building.