Winter Realities, Hoodie Seasons, and a Big Thank You

Starting a grassroots golf apparel brand in New Zealand isn’t glamorous. It’s not a glossy ad campaign or a warehouse stacked floor-to-ceiling with product. For us, right now, it’s a small range, built step by step, season by season.

And in winter, that means one thing: hoodies.

Our hoodie has been the backbone of Highcut these colder months, it’s the piece that’s carried us through while the polos take a back seat until the sun hangs around a little longer. It’s not a full collection, not yet. But it’s ours. Thoughtfully designed, tested, and worn by the same community we built this brand for.

The reality is, building a golf brand from scratch isn’t about overnight success. It’s long nights juggling ideas and designs. It’s small drops, not big ones. It’s learning to grow in seasons, both the golfing kind and the business kind.

That’s why every single purchase means so much. When someone chooses Highcut, whether it’s a hoodie to get through the chill, a polo that feels a little different, or even just sharing our story, it matters. Those choices keep this little dream alive and moving forward.

So here’s a genuine thank you. To everyone who’s backed us so far, we appreciate you more than you know. You’re not just buying a piece of clothing, you’re helping build a brand that’s proudly Kiwi, grassroots, and made for golfers here at home.

This is just the start. Bigger things are coming. But for now, we’re grateful for the hoodies, the early believers, and the community that’s helping Highcut find its way.